Procter & Gamble suspends ads Willing Willie starting today, April 7

Procter & Gamble is the latest company to respond to a campaign to remove ads from the TV5 show Willing Willie in connection with its March 12 episode featuring "Jan-Jan", a 6-year-old macho dancing kid.

In a statement sent to journalist/blogger Ellen Tordesillas from Procter & Gamble's Corporate Communications Officer Anama Dimapilis, the company said that they're aware of the "Jan-Jan incident" on Willing Willie and have decided to suspend placing ads on the show effective today.

"Procter & Gamble strives to advertise on programs that align with our values as a company and our purpose to touch and improve lives. We routinely monitor the media in which our brands' messages appear and make advertising decisions that meet our policies and achieve our goals. We are aware of the recent incident in the program of 'Willing Willie' and we have suspended advertising on the show beginning April 7, 2011, while the incident is being reviewed and investigated by authorities."

Procter & Gamble, who regularly advertises Head & Shoulders on Willing Willie, is among the 10+ advertisers who are being called to withdraw advertisements from the said primetime variety show.

Two (2) companies (Jollibee Foods Corporation and Del Monte Philippines) have already pulled out their ads from Willing Willie while CDO Foodsphere Inc. revealed in a statement that they will still continue placing ads in the controversial program.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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