Jan-Jan incident causes Mang Inasal, Del Monte to pull out ads from Willing Willie, but CDO won't follow

The 'Jan-Jan incident' on Willing Willie last March 12, 2011 has prompted Jollibee Foods Corporation and Del Monte Philippines to pull out their ads from the said TV5 variety show.

Jollibee's decision to pull out its Mang Inasal ads from the Willie Revillame-hosted Willing Willie was posted on the Facebook Page "Para kay Jan-jan (Shame on you Willie Revillame!)" last April 1, which was actually Jollibee's response to Mr. Froilan Grate, who started the Facebook campaign.

"Dear Mr. Grate,

Thank you for your inquiry. For perspective, Jollibee, Chowking, Greenwich and Red Ribbon do not have ad placements in the Willing Willie program. Mang Inasal will be holding off placements within the week. We are aware of the issues and the various sentiments raised regarding the Willing Willie program “Janjan” incident last March 12, 2011. We are monitoring this closely and we are awaiting the results of the network’s investigation.

Rest assured that the JFC group remains committed to upholding the welfare of children. We trust that the appropriate and expert institutions will also respond and look into this matter with urgency. Like you, we are also hoping for a quick and rightful resolution of this matter.

Thank you for your concern.


Pauline Lao
Corporate Media – Jollibee Foods Corporation"

Meanwhile, Del Monte Philippines has also followed through as announced on Facebook by writer and arts education advocate John Silva: "Del Monte has dropped its current Fit N Right spots in Willing Willie and has cancelled all future ad placements including Heart Smart, Pineapple Juice, Pineapple Tidbits and Del Monte Tomato Sauce.."

But CDO Foodsphere Inc, maker of CDO Karne Norte and other canned meat products, is not joining Jollibee and Del Monte in pulling out ads from Willing Willie.

According to the statement posted on its official website, CDO has decided to continue sponsoring TV5 shows until the end of its prior advertising commitment with them.

Other advertisers such as Procter & Gamble, Unilever, Oishi, Aldrtz, Cherry Mobile, Technomarine, Cebuana Lhuillier, Smart, Bench and the Belo Medical Group have no plan yet of pulling out their sponsorships from Willing Willie.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, Mykiru.ph has been delivering the latest, the hottest and most trending issues in the country.

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