Anne Curtis in another endorsement rivalry, this time with Heart Evangelista

Anne Curtis continues to shine brighter this 2011 with a new movie, a new teleserye and new endorsements.

Luis Manzano and Anne Curtis pair up on Viva Films' "Who's That Girl?" which will be shown on March 2, 2011.

Then Anne is leading the cast of ABS-CBN's "Green Rose", a remake of a Koreanovela and playing leading men to Anne are Jericho Rosales and Jake Cuenca.

"Green Rose" will already premiere this Valentine's Day, February 14, on ABS-CBN's Primetime Bida.

One of the well-liked personalities in showbiz with huge followings, it's not surprising that Anne has lots of endorsements.

Just recently, Anne's two new TVCs have been airing on our TV screens and these are the Olay Natural White TVC and the Palmolive Soap ad in addition to her L'Oreal Shampoo commercial which is also airing at times.

But wait a minute, Olay Natural White and Palmolive Soap were previously endorsed by Heart Evangelista right?

Did Anne replace Heart (who happens to be her former co-star in "Hiram") in those two endorsements or she just joined Heart in endorsing the products?

It seems Anne will be facing another "endorsement rivalry" issue after she allegedly replaced Marian Rivera as endorser of SMDC Holdings.

Anne denied in an interview that she replaced Marian in the said endorsement.

While Anne may also appear to be succeeding (and not replacing) Heart in those 2 endorsements, it just goes to show that the pretty "Showtime" host is a sought-after endorser and is definitely now among the top celebrity endorsers in the country.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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