Bride For Rent Box Office Gross: P100-million in just 4 days!

'Bride For Rent' has been posting huge box office gross earnings (P21.2-million on 1st Day, over P100-million as of 4th Day) and is now poised to become the highest-grossing movie to ever open in the Philippines in the month of January.

Star Cinema's first 2014 offering, and starrs Kim Chiu and Xian Lim, 'Bride For Rent' has already reached the P100-million mark in just 4 days, as announced by Star Cinema's Adprom Head Roxy Liquigan via Twitter at midnight today.

That puts the movie so much ahead of the first Kim-Xian film shown last year, 'Bakit Hindi Ka Crush Ng Crush Mo?'.

While it took 3 weeks for their first movie to hit P100-million, it only took 4 days for their new movie to cross that mark.

The movie opened last Wednesday, January 15, 2014 and is now
being shown in over 200 theaters nationwide.

With very long lines, sold out screenings and huge crowd in theaters, there's nowhere Bride For Rent is heading but to become a certified hit and break box office records.

The movie's performance is as strong as the 2013 John Lloyd Cruz-Sarah Geronimo movie 'It Takes A Man and A Woman' which also passed P100M in 4 days and ultimately earned P375M in its entire run, to become the highest-grossing non-MMFF entry ever.

'Bride For Rent' was expected to be a hit, but no one expected it to be this strong and successful (thought it was very possible), especially with its January playdate, when Filipino viewers already got tired of watching Pinoy films after the 2-week Metro Manila Film
Festival which only exhibited just Tagalog movies.

The Mae Czarina Cruz-directed movie, which is also getting overwhelmingly positive reviews, is now the strongest Pinoy film to ever open in January, taking the honor from the Judy Ann Santos-Piolo Pascual movie 'Don't Give Up On Us' which was a big hit then in 2006.

I'm a big fan of the Kim-Xian loveateam, and I was able to watch 'Bride For Rent' on opening day, contributing to
its huge P21.2-million first day earnings. I would love to watch it again and again with friends on the coming days.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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