Pinoy Big Brother conquers the world

The premiere of Pinoy Big Brother Celebrity Edition 2 last Sunday created a big buzz not only in the Philippines, but in the world.

That's according to notable American writer Gordon Hurd of Yahoo! Buzz, a buzz log that determines what the world is searching for. His post is entitled "Pinoy Big Buzz" and he said that no other Big Brother franchise could match Pinoy Big Brother's high ranking in Yahoo! Searches.

Pinoy Big Brother Celebrity Edition 2 has made its presence felt by marking an increase of 282% in searches on Yahoo!

It was also cited that among the celebrity housemates, it was Riza Santos and Victor Basa who registered the highest buzz.

To quote from the said post...

"The Big Brother franchise is truly a global property. And no other show in the international series ranks as high in Search as "Pinoy Big Brother."

When "Pinoy Big Brother Celebrity Edition 2" premiered this week, buzz on an already strong presence rose an impressive 282%. Queries for "pinoy big brother" landed in our top 1,200 searches, while generic "big brother" and the U.S. version, "big brother 8," remain mere distant cousins in buzz.

The popularity of "Pinoy Big Brother" is a welcome reminder for us that buzz isn't always sitting in our backyard. While queries for PBB register in smaller scales in the San Francisco Bay Area, Los Angeles, New York, and Washington, D.C., it's the tidal wave of international searches stemming from the Philippines that lifts "pinoy big brother" so high in our rankings.

Thus far, the biggest related spikes have been for contestants Riza Santos (+388%), a Miss Earth-finalist, and hunky model Victor Basa (+221%). Due to a slight language barrier, we can't offer play-by-play reports on the 11 other housemates holed up together on this outing of "PBB Celebrity Edition." Nevertheless, we are convinced that—no matter what language we speak—Search may yet reveal that voyeurism and celebrity obsession are innate in the human race."

If you can recall, I've posted here before, during the height of Big Brother Swap in the second regular season of Pinoy Big Brother last April, it was also PBB who ranked #1 in terms of scandal-related queries. You can read it HERE.

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About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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