'24/7 in Love' Movie a box office disappointment?

'24/7 in Love' Movie by Star Cinema failed to impress in the Philippine box-office, despite starring the biggest and most bankable stars of ABS-CBN's Star Magic, such as John Lloyd Cruz, Bea Alonzo, Piolo Pascual, Angelica Panganiban, Kim Chiu, Gerald Anderson and many more.

For its first 5 days, '24/7 In Love' only earned P33.26-million and now has a 12-day total of just P56.21-million.

It's obviously performing below Star Cinema standards and can be considered a box-office disappointment.

Usually, John Lloyd Cruz's movies in the past 5 years already hit the P100M mark after 12 days, and '24/7 in Love' might be an exception, for it won't hit that mark, even if it has until Dec. 24th in some theaters. (Some SM Cinemas are no longer running this film starting yesterday, Dec. 5.)

But at least, it's earning higher than Piolo-Angelica movie last May, 'Every Breath U Take', which had 5-day gross of P25.52M and 12-day gross of P42.83M.

It's also doing just slightly better than the movie 'The Reunion' last August which starred also a bunch of Star Magic talents led by Enchong Dee and earned P31.21M for its 1st 5 days and P55.57M in 12 days. But it can be considered a more favorable box-office results than the super
star-studded '24/7 in Love'.

What went wrong?

Probably because, '24/7 in Love' faced tough competitions with foreign films such as 'The Twilight Saga: Breaking Dawn Part 2', 'Paranormal Activity 4' and 'Rise of the

In 3 weeks alone, 'Breaking Dawn 2' already earned P319.69M, already the 3rd highest-grossing film in the Philippines for 2012, behind
'Marvel's The Avengers' and 'The Amazing Spider-Man'.

2012 PHILIPPINE BOX OFFICE RESULTS (Filipino films only)
as of Dec. 2, figures from Box Office Mojo

1. The Mistress (Star Cinema) - P262.79M
2. This Guy's In Love With U Mare! (Star Cinema and Viva) - P249.11M
3. UnÖfficially Yours (Star Cinema) - P157.25M
4. Kimmy Dora and the Temple of Kiyeme (Spring Films dist. by Star Cinema) - P133.96M
5. A Secret Affair (Star Cinema and Viva) - P118.42M
6. The Healing (Star Cinema) - P104.60M
7. Tiktik: The Aswang Chronicles (Reality and GMA Films) - P83.35M
8. The Reunion (Star Cinema) - P68.11M
9. Moron 5 and the Crying Lady (Viva) - P64.64M
10. 24 / 7 In Love (Star Cinema) - P56.21M
11. Born To Love You (Star Cinema) - P52.02M
12. Corazon: Ang Unang Aswang (Skylight and Star Cinema) - P51.39M
13. Every Breath U Take (Star Cinema) - P50.19M
14. Suddenly It's Magic (Star Cinema) - P47.20M
15. The Mommy Returns (Regal) - P30.61M
16. Boy Pick-Up: The Movie (GMA and Regal) - P25.38M
17. Amorosa: The Revenge (Skylight dist. by Star Cinema) - P25.20M
18. A Mother's Story (TFC dist. by Star Cinema) - P24.82M
19. My Cactus Heart (Skylight and Star Cinema) - P23.01M
20. Of All The Things (GMA and Viva) - P22.43M
21. D' Kilabots Pogi Brothers Weh?!? (APT Entertainment and M-Zet TV
Production) - P14.39M
22. My Kontrabida Girl (GMA) - P13.09M
23. I Do Bidoo Bidoo: Heto nApo Sila! (Unitel and Studio 5) - P12.85M
24. The Witness (GMA and Skylar) - P8.62M
25. Just One Summer (GMA) - P6.16M
26. Hitman (Viva and CM Films) - P5.76M
27. Pridyider (Regal) -
- P4.88M
28. Bwakaw (dist. by Star Cinema) - P1.55M
29. Rigodon (Viva and Reality Entertainment) - P1.28M
30. Ang Nawawala (Brainchild Studios, Cinemalaya) - P1.25M
31. Mga Mumunting Lihim (dist. by OctoArts) - P0.77M
32. Sta. Niña (dist. by Star Cinema) - P0.33M

No available data for movies 'Guni-Guni' and 'Biktima'. - www.mykiru.ph

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, Mykiru.ph has been delivering the latest, the hottest and most trending issues in the country.

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