LINE Philippines launches new TVC feat. Jessy Mendiola and Matteo Guidicelli

Mobile messaging application LINE has launched its first TVC in the Philippines featuring former lovers Jessy Mendiola and Matteo Guidicelli.

Mykiru was among the bloggers who got invited to attend LINE's TVC press launch held Wednesday, July 10, 2013, at the Rigodon Ballroom of Manila Peninsula Hotel in Makati City.

Jessy and Matteo graced the launch, their first public appearance since the news broke out that they already ended their "special
relationship" which started while doing the ABS-CBN afternoon soap
"Precious Hearts Romances Presents: Paraiso".

Check out pictures of Jessy Mendiola and Matteo Guidicelli at the said LINE TVC launch (credit to Jory Rivera):

The new LINE TVC, which premiered at the press launch, features Jessy and Matteo enjoying the exciting features of the messenger app.
They're also singing the TVC jingle.

It's already being aired on TV. I caught it once yesterday during
commercial break of 'It's Showtime', and again, earlier today also on 'Showtime'.

First launched in Japan in 2011, LINE already has 180 million users in over 40 countries.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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