'The Gifted' wins box-office crown

How much money did 'The Gifted', the movie starring Anne Curtis, Sam Milby and Cristine Reyes, earn during its first 5 days?

Based on the figures released by Box Office Mojo made available since yesterday, Viva Films' 'The Gifted' took the Philippine box-office crown last September 3 to 7, 2014 with a P39.8-million gross in its 1st 5 days, as against another new release from Hollywood, 'If I
Stay', which had P27.7M.

Comparing that gross of 'The Gifted' to Viva's most recent releases, it's a bit behind the first 5 days gross of James Reid-Nadine Lustre movie 'Talk Back And You're Dead' (P42M), but almost double than 'Trophy Wife' (P20.1M) which also starred Cristine Reyes.

While it's no match to Anne and Cristine's adult drama 'No Other Woman' in 2011 which gave them the Box Office Queen title, 'The Gifted' is an entirely different material, a dark comedy, which is a genre not much of a hit among Pinoys. Last year's 'Tuhog' made only P24.7M in its entire run, while last July's 'Overtime' (yeah it was a dark comedy even if marketed as a suspense thriller) was worst, barely making a million gross.

But of course, 'The Gifted' was expected to earn more than what it actually earned, since it marked the reunion movie of ex-lovers Anne Curtis and Sam Milby after their 2010 hit 'Babe I Love You' which ultimately grossed almost a hundred million.

The scheduling could have also worked on the movie if it opened on a different playdate. Historically, no movies released in the 1st week of September have earned above P40M for its first 5 days.

Would you believe, 'The Gifted' already has the highest opening gross among movies released during this period? It's even higher than 2009's 'Despicable Me' which opened with P37.1M.

It would have been a different story if it's released 2nd week of September, just like 2012's 'The Mistress' which already had P106M on its 1st weekend. - Mykiru.ph
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About mykiru

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, Mykiru.ph has been delivering the latest, the hottest and most trending issues in the country.

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