Jessy Mendiola launched as Astring-O-sol Philippines' newest endorser

Kapamilya star Jessy Mendiola has added another one to her growing list of product endorsements.

Earlier today, Jessy Mendiola was officially launched by Astring-O-sol Philippines as its newest endorser or brand ambassador.

Mykiru was among those invited to attend the launch, themed "Cool As Ice", held at the coolest place in Manila, the Imperial Ice Bar at The Fort in Bonifacio Global City, Taguig.

I came there having no idea at all who the newest endorser is, the mouthwash brand's first celebrity endorser in 7 years (the last I guess was Paolo Bediones).

And I was so glad to find out it's Jessy Mendiola, who was alluring in an all-blue dress. (I love this girl since her Gimik 2010 days.)

Jessy Mendiola, Astring-O-sol Philippines' new Brand Ambassador (hair by Randy Gabin, make-up by Kusie Ho, styled by Kim Sison)

Jessy Mendiola (center) with Shark Media Ltd. Inc. President & CEO Jajie Maullon (1st from right) and VP & Chief Media Relations Officer Majivel Marbibi-Maullon (1st from left)

Visit Mykiru's FB Page for more pictures.

DJ Gino Quillamor hosted the launch. Before he introduced Jessy, he first initiated a guessing game, asking the media and the bloggers to guess the newest endorser.

And to everyone's surprise, a guy from the audience (who probably gargled a gallon of mouthwash confidently before coming to the event) shouted "Sarah Geronimo!".

I think it wasn't an innocent joke. Probably, he already knew beforehand it's Jessy, so he intentionally shouted Sarah G's name. (Kalowka ka Kuya! Jessy is Matteo Guidicelli's past, Sarah is Matteo's alleged present.)

This video of "top mouth turnoffs" was first shown to us, revealing Jessy Mendiola as Astring-O-sol Philippines' newest endorser:

Then Jessy finally joined Gino on stage. She shared at the launch that as an actress, she uses Astring-O-sol so she can talk and act confidently in doing a scene, especially when she has a kissing scene.

(I suppose Jessy already convinced her 'Maria Mercedes' co-star, who allegedly has a super bad breath, to also use the mouthwash lols)

It was already my 2nd time to come so near to Jessy. The first was during Salem Beds' "A Bed Affair" last February 28 at SM North EDSA.

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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