Coco Martin scores his highest-grossing film to date | Is Coco now more bankable than Piolo Pascual?

Coco Martin has scored his highest-grossing film with "A Moment In Time"

Released last February 13 as Star Cinema's Valentine 2013 offering, "A Moment In Time" has already earned P57.15-million after 2 weeks, according to the figures tabulated by Box Office Mojo for the period Feb. 20-24.

It becomes lead star Coco Martin's highest-grossing film ever since he started doing mainstream movies.

1. "A Moment In Time" (2013) - P57.15M (as of 2nd week)
2. "Born To Love You" (2012) - P52.02M
3. "Sa 'Yo Lamang" (2010) - P50.23M

Meanwhile, by next week, Coco's leading lady Julia Montes will also score her highest grossing film ever when "A Moment In Time" surpasses Julia's 2012 movie "The Reuninon".

1. "The Reunion" (2012) - P68.11M
2. "A Moment In Time" (2013) - P57.15M (as of 2nd week)
3. "Way Back Home" (2011) - P25.79M

Coco Martin and Julia Montes for "A Moment In Time" (Photo credit to Star Cinema)

"A Moment In Time" has already grossed higher than Piolo Pascual's movie last year, "Every Breath U Take", with a final gross of P50.19M, and after 3 weeks, Coco Martin's movie will already surpass Piolo's 2009 movie "Love Me Again" which grossed P66.89M.

Does this prove that Coco Martin is already more bankable than Piolo Pascual?

18 million more, possibly after 2 more weeks in theaters, "A Moment In Time" will already overtake the 2012 ensemble movie "24/7 In Love" which had P75.06M and both starred Piolo and Coco, but with Piolo among the lead stars, while Coco only appeared in a cameo role.

The issue about Coco being pitted against Piolo started when the former replaced the latter in a major endorsement (Max's Fried Chicken).

In terms of endorsement, Coco actually now has more than Piolo.

Coco's endorsements: Belo, Bench, Boardwalk Trion, Cebuana Lhuillier, Globe TM, Max's Fried Chicken, My Dentist, MyPhone, Nescafe, RDL Papaya Soap and Wade shoes

Piolo's endorsements: BDO Remit, Belo, Bench, Canon, Sky Travel, Sunlife and Timex

On television, Coco is now also being regarded as the new Primetime King after the phenomenal success of "Walang Hanggan". -

About M.I.

Mykiru is an entertainment blogger, having been named as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For a decade now, has been delivering the latest, the hottest and most trending issues in the country.

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