TV5 is Rotary Club of Manila’s TV Station of the Year

TV5's winning streak continues as the country's fastest-growing
network bagged major awards from two (2) separate award-giving bodies
last Thursday, June 14, 2012.

The Rotary Club of Manila honored TV5 with the Television Station of
the Year award in this year's Journalism Awards (photo), while the University
of Asia and the Pacific's (UA&P) School of Communication recognized
the two of the network's campaign at the Tambuli Awards.

"Beyond the recognition we receive, these awards confirm that TV5 is
on the right track. As the media business involves public trust, we
are committed to serve the interests of Filipinos even better now more
than ever," according to Atty. Ray C. Espinosa, TV5 president and CEO.

Since 1966, RCM Journalism Awards has acknowledged significant
contributions in tri-media. The award-giving body recognized "NEWS5's
thrust of delivering truthful, balanced and responsible journalism,
which was quickly and aggressively executed through the use of leading
edge technology in news reporting." In his acceptance speech, TV5
executive vice president and COO Roberto V. Barreiro stressed that
NEWS5 is progressively tapping all possible platforms to deliver news
relevant to the public. "We are not a television network alone – in
fact, we are a content creator. We will push the content to any
medium, to any device anytime, anywhere," said Mr. Barreiro.

Just two years after its launch, NEWS5 was able to reach greater
heights by leveraging state-of-the-art technology. This was made
possible by the network's cross-platform perspective which spans
free-to-air TV (TV5), UHF-TV (Aksyon TV), radio (Radyo Singko 92.3
News FM), online ( and mobile (Traffic Navigator,
InterAksyon and Weather apps).

On the other hand, the Tambuli Awards recognized two of TV5's
campaigns, "PBA Kampihan Na" and "Higit sa Balita, Aksyon". The
former, the brand campaign of TV5's sports channel AKTV, won gold for
Best Insights and Strategic Thinking Campaign. On the other hand, TV5
News and Information's ongoing campaign, "Higit sa Balita, Aksyon,"
bagged bronze for Best Media-initiated Campaign.

Executed by Publicis Manila, AKTV's "PBA Kampihan Na" was deemed an
effective tool to establish the basketball association's loyalties by
creating rivalries that make the sport even more exciting. Following
the campaign's launch, PBA games posted an increase in live
attendance, while AKTV recorded surge in ratings in the same period.

Meanwhile, NEWS5's "Higit sa Balita, Aksyon", established "Aksyon" as
a strong brand and successfully transcended multiplatform messaging.
This resonated in the organization's overall public acceptance,
evidenced by viewers' reception of its flagship news program "Aksyon"
and other communication channels that carried the brand.

Now on its sixth year, the Tambuli Awards is the first and only
award-giving body of its kind that recognizes the year's best
integrated marketing campaigns that value both business results and
socially-relevant marketing communications.

Posted by TV5 for Mykiru Isyusero

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About M.I.

Mykiru is an entertainment blogger, having been named recently as one of the Top 10 Pinoy Showbiz Resources in the Philippines. For 8 years now, Mykiru has been delivering the latest, the hottest and most trending issues in the country.
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